You’ve heard the success stories of people making a great living through network marketing. When we look at the industry as a whole, however, it’s important to note that only about 25% of people achieve their desired profit from joining a network marketing business—and fewer still make enough to turn their business into a lucrative full-time job.1
Despite the numbers, there are still plenty of opportunities to make money in the network marketing field. All you need is the right business, the right tools and information, and a strong desire to succeed. Armed with the knowledge from the books below, you can achieve the results you’re looking for from any network marketing endeavor.
The Business of the 21st Century
Robert Kiyosaki is a world-renowned entrepreneur and educator whose advice often flies in the face of conventional wisdom. In his bestselling book, The Business of the 21st Century, Kiyosaki explains why working for someone else in a 9-to-5 job often keeps people from achieving the financial independence they’re looking for. As he says in this book, “The richest people in the world look for and build networks, everyone else looks for work.”
To succeed as an entrepreneur, according to Kiyosaki, the first thing you need to do is change your mindset from focusing on job security to focusing on financial independence. This often means overcoming your doubts, cultivating an attitude of success, and developing your people skills.
One of the most interesting things you’ll learn in this book is that the things most people think are assets are actually liabilities. To that end, he explains the best wealth-building assets, which include:
- A real-world business education
- A circle of friends who share your dreams and values
- The power of your own network
- A duplicable, fully scalable business
- Big dreams and the capacity to live them
Freakishly Effective Social Media for Network Marketing
When it comes to using social media for your business, it can be difficult to know where to begin, which platforms to use, and what to post. The good news is that Freakishly Effective Social Media for Network Marketing provides proven strategies for navigating the maze of social media. As the book subtitle says, these tips and strategies help you to stop wasting your time on things that don’t work and start doing what does.
One important thing this book highlights is that people prefer to do business with people they know, like, and trust. So when posting on social media, you should ask yourself if the post will help others to know you and like you, as well as increase their trust in you. Another key tip from this book is to make sure your profile headline and description are very clear in order to target the market you are going after.
In addition to social media posts and profiles, this book emphasizes the importance of video content for building trust and provides a helpful template for creating videos. Additionally, it explains how to reach out to people on social media and what to say, how to follow up, and more.
Go for No! for Network Marketing
The premise of the popular book, Go for No! for Network Marketing, is that how we react to the word “no” has a huge impact on our ability to get to “yes.” Most people see “no” as a negative thing to be feared. But the reality is that reacting to it in a positive, constructive manner will help us get to “yes” faster and more frequently. So instead of setting goals for how many yes’s we get, we should set goals for the amount of no’s we get.
As stated in the book, “Successful people fail eagerly while failures avoid failing.” The distinction between failing and being a failure is also an important topic that this book covers. Being a failure means avoiding going for something because you are afraid to fail, while failing just means that you are actively participating in a process that will get you to “yes.”
Expanding on these principles, this book offers other practical tips for using rejection as a stepping-stone to success including:
- Why it’s important to celebrate success and failure
- The 5 failure levels and how to progress through them
- How to move on from failure and rejection quickly
- How to outperform 92% of the world’s salespeople
Rock Your Network Marketing Business
Sarah Robbins was a kindergarten teacher who turned her network marketing endeavor into a business that earns her a 7-figure income. In her book, Rock Your Network Marketing Business, Robbins explains how you can achieve similar success by following her proven methods.
One interesting fact Robbins mentions in her book is that while she’s had more than 100 people join her as business partners, a good majority of her income comes from just 3 of those people. As she says, you should always be prospecting because although there’s a good chance a new prospect won’t work out, once in a while you will run into one that can boost your income significantly. The key is being “willing to work to find others like yourself who are committed to succeeding.”
Along with sharing how to find prospects, this book also explains how to get and keep great customers. Some of her tips include:
- Hosting events in people’s homes
- Gifting your products
- Sharing stories in person and on social media
- Sending customers hand-written Thank You cards
- Continually following up with customers
Go Pro – 7 Steps to Becoming a Network Marketing Professional
Anyone who is in the network marketing space should familiarize themselves with network marketing guru Eric Worre and his bestselling book, Go Pro. In this informative book, Worre explains 7 easy-to-follow steps that will put you on the path to becoming the network marketing professional you want to be. These 7 steps are:
- Finding prospects who have a reason to succeed
- Getting prospects interested in your opportunity or product
- Presenting your product or opportunity in a concise, engaging way
- Following up with prospects and giving them the tools they need to succeed
- Helping prospects become customers or distributors
- Helping new distributors get started right
- Growing you team by promoting events
One of the great things about this book is that it not only gives you tips for finding prospects easily, but also getting them involved without being “salesy” or pushy. Plus, it provides scripts so you’ll know exactly what to say and take the burden off of yourself.
Recruit Your Way to 6 Figures
Let’s face it, your ability to succeed as a network marketer often comes down to how effective you are at recruiting other people. And if you want to be a better recruiter, you need to learn from the best. In Recruit Your Way to 6 Figures, Rob Sperry shares recruiting secrets from 19 top earners in the industry to give you a blueprint for network marketing success.
As you’ll learn in this book, effective recruiting starts with branding yourself and giving others a reason to come hang out with you, so to speak. Many recruiters focus on numbers, but being genuine and focusing on relationships can help you stand out from the crowd. Recruit Your Way to 6 Figures shows you how to do this effectively by leveraging your team culture, community, social media, and more.
Another great thing about this book is that along with showing you how to improve your recruiting, it also explains the art of taprooting, which is duplicating your business to build more depth and improve consistency. Plus, you’ll also learn about the blitz strategy and how it can increase team volume.
The 1-Page Marketing Plan
Every good marketer knows that they need to have a reliable plan to grow their business. The problem often lies in where to begin and what a successful plan looks like. With the 1-Page Marketing Plan, you get a easy-to-use, 9-part template that will help you position your business, create systems for sustainable growth, and attract customers.
The 9 sets of activities outlined in this book fit into the 3 phases of marketing. You’ll get an in-depth look at how to create your plan in each of these areas:
- Before – Finding your target market, messaging, and advertising
- During – Capturing leads, nurturing leads, and converting sales
- After – Providing world-class experience, providing lifetime value for customers, and getting referrals
Written by serial entrepreneur and rebellious marketer Allan Dib, The 1-Page Marketing Plan is designed to get you on the fastest path to making money with your business. You’ll discover new ways to get clients and customers, how to close sales without being pushy or needy, and much more.
How to Build Your Network Marketing Nutrition Business Fast
The network marketing/direct selling industry generated about $180 billion in sales in 2019, and the biggest chunk of this revenue came from businesses that offer health and wellness products.1 The growing demand for supplements and other nutrition products makes this a great industry for network marketers to get into. And if you’re looking for a book to show you how to take advantage of this growth, look no further than How to Build Your Network Marketing Nutrition Business Fast.
Keith Schreiter has more than 20 years of experience in network marketing. In this book, he shows you how to get on the fast track to earning money by selling nutrition-related products. Schreiter’s common-sense approach consists of customizing what you say based on the 3 prospect types so you can get to quick “yes” decisions without fear of failure. After reading this 76-page book, you’ll have a better understanding of how to handle common objections as well as answer a prospect’s questions before they arise.
ZYTO offers powerful decision-support technology solutions that can help you expand your client base and grow your network marketing wellness business fast. Learn more here.
Beyond Influencer Marketing
Cloris Kylie was able to grow a large network of influencers that have played an important role in the success of her consulting and coaching business. In her book, Beyond Influencer Marketing, Kylie explains the secrets of her success, including how to:
- Create a solid marketing foundation
- Cultivate a winning mindset
- Connect with influential people
- Build long-lasting relationships
- Land your ideal clients
The great thing about buying Beyond Influencer Marketing is that it comes with a bonus package with free templates and video training as well. Along with reading this book and taking advantage of the bonus package, you can also check out Kylie’s “Beyond Influencer Marketing Podcast” for further insight and guidance as you build your brand and business.
Get Over Your Damn Self
Making a good living as a network marketer has much to do with your mindset. Oftentimes we are the biggest hinderance to our success and we really just need to get out of our own way and get over ourselves. In Get Over Your Damn Self, Romi Neustadt shares exactly how you can stop overcomplicating things so you can have a confident, winning attitude that breeds success.
One important concept that Neustadt illustrates in this book is to be a “go-giver” instead of a go-getter. As she says, “Go-givers give to people by being helpful, being a connector, being genuinely interested in others, and singing other’s praises. It’s all about how you can serve.” While this is great advice for being a better person in general, it can also benefit you in your network marketing business as you look for prospects and develop relationships.
Neustadt explains how she was able to talk her way into a 7-figure business using the tips and techniques outlined in her book, and her message is that you can too. You just need the right mindset and the right tools to make it happen.
79 Network Marketing Tips for Fast-Track Success
If you’re looking for a wide variety of quick, actionable steps you can use to grow your network marketing business, you’ll want to check out the Amazon best-selling book, 79 Network Marketing Tips for Fast-Track Success by Wes Lindon. This book is packed with tips that are separated into 5 important categories:
- Getting started
- Developing skills
- Best practices
- Building trust
- Big-picture conclusion
Some of the tips you’ll learn from this book include understanding and catering to different personality types, building empathy with prospects, learning how to not take rejection personally, knowing when to move on, and finding out who is successful and getting close to them. Each tip is also followed by a short Leaders’ Tip that offers a proven actionable step you can take.
1. “100+ MLM statistics you need for 2021.” Epixel Solutions Pvt. Ltd. Epixelmlmsoftware.com.