5 Tips for Selling Essential Oils
The essential oils market is booming, and the amazing growth we’ve seen in the last few years won’t be slowing down anytime soon. According to recent projections, this market is expected to grow at a rate of 9% annually through 2024.1
Many are capitalizing on the growth of the essential oils industry by becoming distributors for companies that produce these oils, such as Young Living, doTERRA, and Nature’s Sunshine. Whether you are looking to just make a few extra dollars in your spare time or want to turn your business into a legitimate source of income, you can make money as an essential oils distributor. There are a few tips you should follow, however, in order to be successful at selling essential oils.
1. Find a company you believe in
It is generally much easier to sell a product you benefit from yourself rather than one you don’t really use or care about. This is especially true for health products like essential oils. Additionally, if you have used and trust a certain brand of essential oils, it is much easier and more natural to become an advocate for them.
Your decision of who to sell oils for may be easy. But if you are undecided, do some research on essential oil companies and find out which company’s products work best for you. You’ll also want to look into a company’s compensation plan and distributor success stories and find out what they do to help make their advocates successful.
On top of that, find people that currently distribute for the company and ask them about their successes, as well as what they like and dislike about being a distributor.
2. Educate and share with others
Being an essential oils distributor shouldn’t feel like a sales job. Instead, what you are doing is sharing your passion for essential oils with others. There are a variety of ways to spread the message about your oils.
First, keep a few of them with you and use them in public. You will be surprised at how many people start asking about your oils when you use them at work, parties, and even waiting in line at the grocery store.
Another great way to educate and share with others is to teach an essential oils class. You can invite the people you share your oils with to learn more about them at a weekly or monthly class. Again, this doesn’t need to be salesy at all. You are merely educating like-minded people about the oils and how they can benefit from them. If they’re interested, you can then tell them more about the business opportunity associated with the essential oils.
If teaching a class sounds intimidating, you can host more informal essential oil parties instead. This could be just a few friends and family gathered around learning about and trying different essential oils. In addition to hosting parties, you can also attend health fairs to find like-minded people and even set up a booth of your own.
3. Build an online presence
Face-to-face interaction is an important part of achieving success selling essential oils. But the Internet provides another avenue for expanding an essential oil business. If nothing else, you will at least want to set up a Facebook, Instagram, or other popular social media account.
Social media provides a great opportunity to network with current and potential clients. You can set up groups, post about classes or deals you are offering, share the benefits of oils, and more. For additional information and tips, check out our article on growing your business with social media.
If you want to expand your online presence even more, set up a website and blog. A blog is an especially good place to educate others about essential oils and their many benefits. You can even use a keyword research tool to find topics in your niche that people are searching for, and create content around those keywords. Perhaps the most important thing with a blog is to post frequently, usually about once a week.
4. Add ZYTO technology
Because everyone is different, it can be difficult to know which essential oils will benefit an individual the most at any given time. This is where ZYTO technology can be a huge benefit.
A ZYTO biocommunication scan utilizes galvanic skin response to determine which essential oils and other products the body responded to most strongly. This gives you a better idea of which products to recommend, and makes for a more personalized experience with your clients and prospects.
Wellness professionals who use ZYTO technology often report increased sales from the individualized product recommendations. While people may be mildly interested initially, empowering them with personalized data is often what gets them to buy more products. And when they realize the benefits, they will come back to get scanned again. Regular scanning will help clients keep up with their body’s changing needs so they can better maintain their wellness over time.
Along with scanning for the body’s preference to essential oils, ZYTO technology can also help you pinpoint specific areas that may need additional wellness support. Plus, features like wellness service scanning and remote scanning allow you to expand your business even more.
5. Stay motivated
When it comes to selling essential oils, it can be difficult to stay motivated in the long-term. This is why it’s important to be passionate about the products that you sell. Along with remembering that you are making a difference in the health and wellness of others, thinking about how selling essential oils will allow you to live the lifestyle that you want to live can help keep you motivated in the long-term.
Beyond self-motivation, many people find that having a good mentor or partner helps them stay energized and focused on their wellness business. Challenges are inevitable with any business, so it’s important to have a support group to help keep you motivated—especially when you are just starting out. Connecting with other successful distributors will increase your chances for success, and a mentor can help you avoid the common mistakes and pitfalls involved in this business.
1. “U.S. Essential Oil Market Size, Share and Trends Analysis Report By Product (Eucalyptus, Lemon), By Application (Flavors, Fragrances), And Segment Forecasts, 2016-2024.” Grand View Research Inc. Grandviewresearch.com.