Do you find it difficult to explain ZYTO technology to your clients, colleagues, friends, or family? Do you ever wonder if you’re explaining it the right way, or aren’t sure whether people are comprehending what you’re saying?
If you said yes to any of these questions, you’re not alone. Due to the complexities of the technology, it can be difficult to find a way to explain what ZYTO scanning is without going into a lot of detail. Plus, the fact that the technology is regulated by the FDA adds an additional layer of complexity.
Fortunately, we have some tips for presenting ZYTO in an accurate and effective way, so you can eliminate the confusion and not worry about whether you are saying the right things.
What ZYTO does
When explaining ZYTO scanning to others, it’s important to paint a clear picture of what the technology does. When introducing ZYTO to a current or potential client for the first time, for example, you can start by saying something as simple as, “It’s a tool I use to help determine your best wellness options.”
You may add something about how the scan gathers data from the body and analyzes this data to determine which areas may need support. Then we are able to see what supplements, oils, or other options you responded to most strongly. We refer to this response as your biological coherence.
Usually, a short explanation like this satisfies the client’s curiosity without going into excessive detail. The most important thing for the person to know is that the technology works and assists people just like them with their health & wellness.
Along those same lines, another important detail you may want to mention to others is how a ZYTO scan can save them money. By focusing in on specific supplements or oils that the body responded to most coherently, we can eliminate the guesswork and costs associated with buying various products and waiting to see if they work or not. This is another point that illustrates the value of the technology.
A few other key words you may want to use when explaining and promoting ZYTO scanning include:
What ZYTO doesn’t do
As important as knowing what to say about ZYTO is knowing what not to say. First and foremost, ZYTO does not replace your expertise as a wellness professional. Therefore, you shouldn’t imply that the technology is diagnosing the client’s condition in any way. The scan is merely a tool you use along with other information gathered and your own expertise to guide the decision-making process.
It’s also important to remember that ZYTO technology is regulated by the FDA, and the Hand Cradle is not a diagnostic device. It simply measures fluctuations in galvanic skin response, or changes in the electrical conductivity of the skin. Similarly, the ZYTO Link app is not diagnostic, but uses transdermal optical imaging to gather wellness data.
To remain compliant, you should steer clear of inaccurate descriptions of the technology such as the following:
- ZYTO scans the body
- ZYTO shows what vitamins/minerals you are deficient in
- ZYTO tells you if you have “x” condition
- ZYTO treats or cures “x” condition
What to say instead
While it may be easier to explain ZYTO using the above statements, they fall outside of the scope of what the technology does.
So if you can’t explain ZYTO in this way, you may be wondering what to say instead. The following are a few statements that are compliant and accurately describe ZYTO technology:
- ZYTO gathers data from the body and uses this data to analyze digital signatures (Virtual Items) representing actual items related to your wellness.
- ZYTO shows the supplements, oils, and other wellness options the body responded to most strongly, or coherently.
- ZYTO helps to pinpoint areas that may benefit from wellness support
- Using the top products displayed on your report may be beneficial for your overall wellness.
If you are looking for additional information on explaining and promoting ZYTO technology, our website is a great resource. All the content on the ZYTO website is compliant, and there are a variety of brochures, flyers, and other marketing tools that you can pass along to others. You can visit our Marketing Materials page to purchase or download materials.
Various other pages on the ZYTO website explain the technology in more detail. If you are creating promotional or informational content about ZYTO, you can use these pages as a starting point as well. However, be advised that you should never copy and paste text from other websites or publications such as ZYTO’s to use on your own site unless it is specifically indicated that you can.
You may also be interested in some of the infographics available on our website. Specifically, the 8 Unique Features of ZYTO Biocommunication and ZYTO – Safe, Accurate, FDA Cleared infographics are two of our most popular infographics that you can download and share with others.
A powerful business tool
In addition to describing ZYTO technology as outlined above, you may also want to describe its benefits as a business tool to potential referrals. You can earn a bonus for every person you refer who purchases a ZYTO system to help you generate an additional revenue stream.
If you are a network marketer, the Growing Your Business flyer is a great resource that explains how biocommunication can be used to grow an essential oils or other wellness product business. Also, the Entrepreneurs page can give you some ideas about how to explain the benefits of ZYTO to potential buyers.
Lastly, if you know or work with other practitioners, the Practitioners page can help you understand the benefits of ZYTO for these professionals. From doctors and nurses to therapists and health coaches, virtually anyone can benefit from integrating ZYTO into their practice.
About Dr. Vaughn Cook
Dr. Vaughn R Cook is the Founder & CEO of ZYTO. An Oriental Medical Doctor (OMD) and licensed acupuncturist, he has worked in the complementary and alternative medical field for more than 30 years, specializing in applications that integrate Western and Eastern medicine.