5 Secrets for Leveraging ZYTO in Your Practice
A few years ago, I was at a practitioner’s retreat with some other wellness practitioners that I have become great friends with over the years. I noticed that some of these practitioners who were better than me at healing still lived paycheck to paycheck with their businesses while I was experiencing 6-figure success. I realized at that point that these people rocked at wellness but stunk at business, and that I might have some skills and strategies that I could share with them so that we could all help more people to naturally achieve their wellness goals.
Today, I work with all kinds of practitioners, licensed and unlicensed, on leveraging wellness technology in their practice, including the marketing and even the implementation of that technology for success. From my experience building my own successful practice with ZYTO wellness technology, as well as teaching others how to build theirs, I have discovered some important secrets that can help practitioners build a thriving practice with ZYTO. In this post, I’ll go over 5 of the best secrets I’ve found for using ZYTO technology to build a successful practice.
Before we dive into these secrets, however, I want to briefly introduce the concept of pre-framing.
What is pre-framing?
Pre-framing is an effective technique and strategy that I use in my consultations. Before I do each part of the consultation, I set the scene for what’s going to happen and why. I do this to be very clear on what the expectations and outcomes of that segment of the consultation are.
I also want my client to be able to be fully present while I’m talking, so that they’re not wondering what’s happening next. After they tell me what’s going on and what they want my help with, I lay my process out very clearly for them and explain how everything is going to work. This makes appointments smoother and helps me to stay within my designated time frame. It also settles the client into a space of presence, and it establishes my desired outcome as the expectation. As we go through the 5 secrets below, you’ll learn more about pre-framing and why it’s so important.
Secret #1 – Establish credibility first
The number one mistake ZYTO professionals make when talking about the technology is that they don’t establish themselves as an expert before they talk about the weird stuff. Let’s face it, ZYTO technology is a concept that most people have never heard of and can’t understand. And if you don’t take a few minutes to tell your story, deliver your credentials, and establish yourself as a person who is qualified to take them through this process and give them some guidance and direction, you may sound like a crazy person to the client.
I even preface my consultations by saying that what I’m going to say may sound crazy, because at that point it gives the person the opportunity to relax. This pre-frames it as something they haven’t heard before, but it makes them feel better about it because I think it sounds weird too. And it really helps us to make a connection before we start talking about really complicated technology.
Secret #2 – Explain the technology effectively
Another mistake that practitioners often make is that they don’t explain the technology in a way that the client connects with positively. One thing, for example, that I don’t like to say when explaining ZYTO technology is that it’s like a lie detector test. It’s true that it does have some technology that’s similar to what’s used in a lie detector, but a lie detector has a very negative connotation. They give lie detector tests to people who are criminals or who are suspected of being criminals, so you really don’t want to make your new client feel like you don’t trust them by implying that you’re giving them some form of a lie detector.
Instead of saying it’s like a lie detector, I like to describe it as a two-way radio. Everything in the world is made up of atoms, and atoms are made up of protons neutrons and electrons. The electrons stay in motion and that motion creates a vibration, and that vibration can be measured as a frequency. So what ZYTO technology is doing is it’s sending radio channels and it’s measuring, does this channel that resonates with gallbladder come in clear is it staticky, or does it not come in at all? And as I’m introducing different channels into the energy field, I’m able to identify which channels are staticky and which channels don’t come in at all. Then I am bringing in certain frequencies to make the channels start to come in crystal clear in this particular energy field.
I also tell people before the scan that they won’t feel anything to put their minds as ease. I just tell them to make sure you have each finger on each one of the panels and you won’t feel anything. That being said, we do know that sensitive people do feel a little buzzing; and when they say that they think they feel something, I tell them that they must be sensitive and let them know that I can feel it too to establish another connection.
The important thing is that the client needs to have some level of understanding of what’s happening in this scan in this part of the consultation. Once they understand it, they will explain it to other people and it becomes a great way to get referrals.
3. “Free” is not your friend
Some practitioners, especially when they are starting out, want to do everything for free. But what I’ve seen throughout the years is that free tends to equate to worthless, and people have to see the value in something before they invest in it. So instead of offering scans for free, you should claim the value of what you are delivering. When you focus on the outcomes you create, it pre-frames your service as valuable, and people are more likely to invest their time, money, and energy into it.
I only do free scans when I’m at expos or if there is another practitioner in my area that I want to work with. At expos or live events, I want to do as many scans as possible in a short amount of time. So I do a quick scan and send them the report afterwards and then introduce them to what I call an irresistible, time-sensitive offer.
Another thing I tell practitioners is if you do a live event or an open house or anything like that, and you’re doing a bunch of free consultations, you absolutely need to follow up with an email within 24 hours. So I’ll email them the report and I’ll paste in information about how to read the report. And this is when I make the irresistible, time-sensitive offer. For example, if you book a consultation with me by such and such a date, you can save 20%. I also make sure they understand that they don’t need to have the appointment within that window, but they need to book the appointment within that window.
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4. Override the system
ZYTO is very clear that this is decision-support technology, and there is a time and a place for overriding the system and making alternate recommendations than what come up in the scan. This is another situation where pre-framing is important. If you pre-frame before you run the scan by saying that you might make an alternative recommendation to what comes up in the scan, you won’t lose credibility like you will if you wait until going over the report to bring it up.
To maintain credibility in this way, I tell the client before the scan that I may or may not make the same recommendations that come up in the report because that computer did not have this conversation. It doesn’t know why you’re here. Then I use this restaurant analogy: If you walk into a pizza place, you don’t want to leave with egg rolls. So if someone comes to my office because they’re not sleeping, they probably don’t want to leave with a kidney program.
I always want to make sure that I ask the client clearly in the consultation what they are hoping for us to accomplish together. Once I have that clear answer, I know that no matter what comes up in the scan, there’s going to be at least one recommendation in my program that I present to them that’s relevant to the reason that brought them in the door today.
The worst thing that can happen is that somebody comes in the practitioner recommends $400 worth of products that have nothing to do with what they came in for. That’s why you should always make sure that you’re addressing what they come in for. If it’s pizza, you don’t send them home with egg rolls unless you’re sending them home with pizza and egg rolls, which can sometimes happen.
A few other reasons why you may not want to recommend a certain product are:
- It is contraindicated for their prescriptions or for a condition (i.e., If they’re on blood thinners, you can’t recommend clove essential oil).
- The body may not be ready for the product. (i.e., I want to make sure that the pathways of elimination are open first before I start moving heavy metals around.)
- The scan responses are wonky (i.e., the person may be super dehydrated and their energy range is 0.5 and they have an excessive amount of biomarkers out of balance.)
In the last case, I’ll just tell the client that this is good information for us to have but let’s work on some foundational stuff first and then we’ll get a much better scan after that.
5. Get your business skills in line with your wellness skills
I see wellness professionals all the time who are struggling in business who think the solution is to get another certification or take another class. But what they really need is to learn how to run a business. Things like knowing what an effective Facebook post looks like and the best way to follow up with people from an event are the types of things that provide what I call vitamin M to a practice. Vitamin M is money, and it’s an essential part of expanding your practice and helping more people.
We all understand the importance of vitamins to the body, so I think this vitamin M analogy is critically important for people to realize. I talk about this concept in a previous post about how to create a thriving wellness practice. But we have this subconscious programming from when we were children about how all the people with money are evil. So we have this aversion to money, but we have to really start seeing money as a nutrient that’s going to help our practice to survive and thrive. And really without it, your practice is going to die.
What’s really effective is learning a repeatable system for effectively and efficiently running an initial consultation and inviting people that you love to work with to participate in your wellness plans. One area where this is especially important is explaining the report quickly and effectively so the client doesn’t feel overwhelmed. The ZYTO Balance report is about 20 pages, but I only spend about 5 minutes explaining it. I show them some of the highlights, and how to read it, and some of the things that I think are the most important. Once you have integrated an efficient process from running a scan to explaining the report, you can start to turn your practice into a well-oiled machine that generates consistent revenue.
About Patti Bartsch, ND, PhD
Patti Bartsch turned her part-time wellness practice into a full-time practice that generates a high 6-figure income, without the help of a business loan. Today, she helps navigate practitioners to success by using the road maps, systems, and strategies perfected in her practice. To learn more, visit Patti’s website at wellnesspracticegps.com.